Money clothing was established in 2003 by Melvyn de Villiers and Nick Cordell, joined the following year by Takashi Maru Marujo. The three designers wanted to shake up the way fashion was created they wanted to create a range of urban streetwear that they were proud to wear, not just because of the label, but also because of the product itself.
Money garments, not only brilliantly designed each item taking traits, flair and quirks from the designers but were also created using the very best materials and textiles. The level of detail is almost unrivalled, and the three designers were obviously obsessed with quality.
The Money brands is closely associated with two glaring characteristics: firstly, the King Ape Device which is prominently displayed upon all of the products; and, secondly, the Dollar Jeans. These jeans featured a genuine United States Dollar bill (in denominations of $1 to $100 each) attached to the back of the jeans, just slightly above the right-hand side pocket, clearly showing the main detail but also leaving a little to the imagination.